Designing your own website? Avoid common mistakes with these essential do’s and don’ts of DIY web design for event professionals.

Thinking about a brand refresh for the new year? Discover when it’s time to rebrand and how to do it right with this comprehensive guide.

Whether you're a wedding planner, photographer, florist, or venue owner, having a website that reflects your professionalism and personality is key to standing out in a competitive market. In this post, we’re breaking down the top web design trends for wedding professionals in 2025.

Whether you're a wedding planner, photographer, florist, or any other wedding professional, consistent blogging is one of the best ways to attract your ideal clients, showcase your expertise, and drive traffic to your website. But planning ahead is key!

Repurposing content is a smart, time-saving strategy that ensures your marketing stays relevant and effective throughout the year. In this blog post, we’ll show you how to reuse your holiday content in creative ways that resonate with clients in the New Year’s busy booking season, ultimately boosting your visibility and attracting more couples to your services.

A cohesive brand makes you memorable, builds trust, and gives clients confidence that they know exactly who you are. But how do you keep everything aligned across multiple platforms? In this post, we’ll walk you through the essentials of creating a cohesive brand experience that shines from your website to social media.

In the wedding and event industry, where emotions run high, words that resonate with your audience make all the difference. Here’s how to create copy that feels authentic, connects with clients, and helps your brand stand out.

The holidays aren’t just for celebrating—they’re also the perfect time to prep your business for a fresh start in the new year. For wedding professionals, this season is especially important, as it overlaps with engagement season and sets the tone for the busy months ahead.

So, how can you make sure your brand is ready to shine in 2025? By following this ultimate holiday checklist!

With so many newly engaged couples searching for vendors, your website is more important than ever.

But here’s the thing: if your site feels outdated, slow, or doesn’t reflect the quality of your work, you could be losing out on inquiries before you even know it. That’s why now is the perfect time to invest in a website makeover.

For wedding planners, who are tasked with creating unforgettable experiences, a well-defined brand identity is especially powerful. It’s the key to attracting the right clients, showcasing your creativity, and building a reputation that stands out in a saturated market. Let’s dive into why every wedding planner needs a unique brand identity and how it can transform your business!

From SEO adjustments to seasonal content, here’s how to get your website ready for the influx of seasonal traffic.

When clients feel something on your site—whether it’s excitement, trust, or inspiration—they’re more likely to remember you and reach out. In the wedding and event industry, where emotions play a big role in client decisions, designing a website that taps into these feelings can set you apart. Here’s how to create an emotionally engaging website that resonates with your ideal clients and turns visitors into fans.

Engagement season is officially here—the magical time when love is in the air, and couples are busy planning their dream weddings! For wedding vendors, this season offers a golden opportunity to connect with newly engaged couples searching for services online. But with so much competition, how can you ensure your business stands out?

The answer: SEO.

Offering sales or discounts can be an effective way to boost bookings and revenue during the holiday season, but it’s important to know when and how to offer these promotions so they align with your brand and goals. In this blog post, we’ll guide you through the ins and outs of holiday sales and discounts and help you determine the best strategy for your business.

As a wedding or event professional, your website is often the first impression clients have of your brand. With web design constantly evolving, keeping up with current trends can make all the difference in attracting and converting clients. In 2024, web design is all about personalization, interactivity, and an unforgettable user experience. Here are the top five trends every wedding and event pro needs to know to create a memorable online presence.

A holiday website refresh can help you capture their attention, making your brand stand out in the festive bustle and positioning you to start the new year with fresh client leads. Here’s why now is the perfect time for a website update—and how a few tweaks can make a big difference.

In this blog post, we’ll dive into the key steps you can take to make sure your website is ready to impress newly engaged couples during engagement season. From design to content and SEO strategies, we’ve got you covered.

Learn how to choose a color palette that aligns with your brand, engages clients, and creates a cohesive look for your event business website